Privacy notice

This survey is run by Affinity Labs Ltd on behalf of Louise Boyce (the Mama Still Got It team), to help shape a new parenting product. Affinity Labs handles the data on Louise's behalf. If you have any question about your information, email privacy@affinitylabs.ai.

Your survey answers, which are anonymous. We do not ask for your name or email to take part. We also record rough, non-identifying information such as which life stage you are in, whether you are a mum or a dad, and where the link was shared, so we can read the results properly.

If, and only if, you choose to at the end, you can share an email to join the early-access list, your details to take part in a short call, or another parent's details to pass on early access. These are all optional. The early-access list has its own tick box; for a call or a referral, leaving the details is how you opt in.

We rely on your consent. You give it by choosing to take part, by ticking the box to join the early-access list, or by choosing to leave your details for a call or a referral at the end. You can change your mind at any time.

The open-text boxes are optional. Please do not include anything that identifies you or another person, such as full names or medical details.

You should only do this if they are happy for you to. We record the details so we can understand how often parents would pass this on. We will not add a referred parent to any marketing list.

We use trusted providers to host the survey and store the data: Supabase (database, hosted in the EU) and Vercel (hosting). We may use a privacy-friendly analytics tool to understand drop-off, set up so it never receives your name, email, or open-text answers. Where any data is handled outside the UK, it is protected by approved safeguards.

Anonymous answers are kept for up to 24 months. Open-text answers are kept for up to 12 months. Early-access emails are kept until launch or up to 24 months, and you can unsubscribe at any time. Details for a call are kept until the research wraps up or up to 12 months. Referred contacts are kept for up to 6 months.

You can ask us for a copy of your information, ask us to correct or delete it, or withdraw your consent, by emailing privacy@affinitylabs.ai. You can also complain to the Information Commissioner's Office (ico.org.uk).

To stop automated spam, we use simple checks such as a hidden field and basic rate limiting. These do not track you.